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Our Difference: About
Maui Jim
Maui Jim

Maui Jim Sunglasses and Eyewear at Eyecare Plus Mermaid Beach Gold Coast


Maui Jim started in 1987 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could protect eyes from intense glare and harmful UV while bringing the brilliant colours of the island to life, the revolutionary PolarizedPlus2® lens was born. 


What began as a Classic Collection of seven styles, has evolved into over 125 styles of sunglasses, all of which are polarised and protect from 100% of harmful UVA and UVB rays.

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